Technical SEO
Improve your crawl and search performance on the web
Optimize your website for search engines and improve user experience.
Technical SEO covers all of the technical aspects of your website that affect Search Engine Optimization. We work to optimize your website’s technical elements to ensure that search engines can crawl, index, and render your webpages correctly. This in turn increases your chances of ranking in search results and improves user experience.
Website Audit
We’ll run an initial website crawl review to uncover the technical issues that are impacting your website’s search ranking & user experience. You’ll be provided with a report identifying the most critical areas that need to be addressed.
Optimization
We’ll work through the technical SEO reports making necessary edits to the code and content in order to optimize the website for the best visitor experience and search performance.
Monitoring
We will monitor and benchmark your site’s technical performance, find any new issues stemming from site edits and additions, and find new opportunities for search optimization.
Analytics Review
We will review the Google Tag Manager/Analytics data to measure changes in traffic and patterns related to SEO improvements.
Optimize Site Content
We help identify missing keywords, meta descriptions, page titles, header tags and alt tags on images.
Improve Structural Integrity
We locate and resolve any issues that prevent users from navigating through the site and identify broken links and redirects. We review and implement structured data also look at accessibility and provide recommendations for improvement.
Increase Performance
If your website loads quickly, search engines prioritize your website over others who offer slower experiences. We work to find opportunities to best optimize page speed, including optimizing images, serving images in nex-gen formats, caching and conditionally loading scripts.
Technical SEO FAQs
Frequent Questions about Technical SEO
How does Technical SEO relate to site content?
Technical SEO helps make the content you publish more discoverable and crawlable for search engines so that your website has a better chance of being indexed and displayed within search results.
We help identify missing keywords, meta descriptions, page titles, header tags and alt tags on images.
How is Technical SEO different than normal SEO optimization?
Normal SEO service providers primarily focus on the content of the site. Things like keywords, blog posts, tags, and inbound and outbound links. Some services even write blog content on other sites, or wikipedia content that links into your site to try to boost your rankings.
Technical SEO is more concerned with content structure/properties, code structure, and site performance, so that Google is able to crawl the site correctly.
What impact do theme builders like Divi or Jupiter have on technical SEO?
Because no-code or low-code theme builders require so much underlying code to make all of the options work, they end up being bloated and slow, and then the code structure can be extremely complex as well. To avoid these problems, we’ve spent the last several years developing our own fast, lightweight and easily customizable theme platform based on WP and ACF. We’re able to easily optimize anything that’s not already done.
How long does the Technical SEO process take?
The initial review and edits can take 2-4 weeks. From there, we would monitor the site and run another review in the next month. After that, we can continue to run reports and make improvements each month, or come back at set intervals to do a check up.
How does the ADA compliance process benefit Technical SEO?
Technical SEO covers several of the same data points, such as Headings and structural elements being in the right order. Other things like Alt tags, Aria tags and labels are also covered in Technical SEO and have an affect on your Google scores. If you are interested in doing both at the same time, we can develop a customized plan to address ADA compliance as well.
What are the costs involved?
The initial crawl, report and edits typically run between $1,500 and $3,000, which includes the follow up report in month 2. After that, additional edits may be needed, and can be spread across several months or done all at once. Ongoing months can vary from $300 to $600 depending on the work involved.