The Splenda team needed a full website redesign and rebuild, and we partnered with our friends at The Creative Pack on the initial planning and design phases. Once we had the design direction, we wireframed and designed out the rest of the site, including all of the graphics.
We created image/product collages and added personality throughout the site. This is a product that people use every day, and we wanted to make the site feel warm, friendly and familiar.
This was a special project, given the scope. 500+ recipes, each needing dynamic OpenGraph, Schema markup, and dynamic filter and product metadata. In addition, we set up Google Tag Manager to run analytics, ad tracking, and per-page ad campaigns.
// Programs & Methods Used
Sketch, InVision, Photoshop, Illustrator, PHP, JQuery, Sass, SVG Animation, HTML5 Video
The Splenda team needed a full website redesign and rebuild, and we partnered with our friends at The Creative Pack on the initial planning and design phases. Once we had the design direction, we wireframed and designed out the rest of the site, including all of the graphics.
We created image/product collages and added personality throughout the site. This is a product that people use every day, and we wanted to make the site feel warm, friendly and familiar.
This was a special project, given the scope. 500+ recipes, each needing dynamic OpenGraph, Schema markup, and dynamic filter and product metadata. In addition, we set up Google Tag Manager to run analytics, ad tracking, and per-page ad campaigns.
// Programs & Methods Used
Sketch, InVision, Photoshop, Illustrator, PHP, JQuery, Sass, SVG Animation, HTML5 Video
